Job Description

Lifecycle Marketing Manager

You already know how to turn a mail drop and an email send into pipeline. We're ready to hand you the budget, the team, and the brand to prove it at scale. Winner of 8 Culture Awards by Top Workplaces, Goettl has been doing this since 1939, and we still live by one rule: We Do Things The Right Way, Not The Easy Way®. Goettl is seeking an experienced Lifecycle Marketing Manager to lead and grow our direct mail and email marketing programs out of our Shared Services team in Las Vegas, NV. You'll own campaigns from strategy through execution - audience strategy, copy and creative development, testing, reporting, and optimization - expanding our reach across prospects, customers, and members. This is a highly visible, highly promotable role for a marketer who wants real ownership and a company investing seriously in its marketing function.

Why Goettl:

• Full medical, dental, and vision coverage, plus a 401(k)
• Remote work available in selected states.
• Close collaboration with our content, creative, and membership teams - not marketing in a silo
• A highly promotable role with a clear path to grow as our marketing function scales

What You'll Do:

• Lead direct mail campaigns end to end - audience and demographic targeting, list strategy, offer development, creative coordination, print production, vendor management, postage and mailing logistics, and performance tracking
• Own email campaign strategy and execution in HubSpot, including segmentation, list management, personalization, copy and creative development, scheduling, deployment, automation, testing, and optimization
• Manage direct mail and email campaign calendars, ensuring timely and accurate delivery to prospects, customers, and members
• Partner with the Director of Membership to design and execute lifecycle strategies that support member recruitment, engagement, and retention
• Collaborate with content and creative teams on assets and landing pages aligned to campaign goals
• Track, measure, and report on campaign performance, running ongoing A/B tests on subject lines, creative, offers, and audience targeting
• Deliver regular reporting to leadership on open rates, click-through rates, conversion rates, and ROI
• Work cross-functionally with sales, operations, and digital marketing to align lifecycle campaigns with broader business goals
• Maintain compliance with CAN-SPAM and other applicable email and direct marketing regulations

What We Need:

• Bachelor's degree in marketing, communications, or a related field
• 5-7 years of progressive experience in lifecycle, CRM, or campaign marketing
• Hands-on direct mail experience, including campaign planning, audience targeting, print production, vendor management, mailing execution, and performance reporting
• Hands-on email marketing experience using HubSpot, including segmentation, campaign deployment, automation, testing, and reporting
• Strong project management skills and the ability to manage multiple campaigns at once
• Proficiency in data analysis and reporting to inform decision-making
• Excellent copywriting and creative direction skills
• Working knowledge of CAN-SPAM and applicable email and direct marketing regulations
• Willingness to travel occasionally within Goettl markets for events, meetings, or training
• Preferred: experience in home services or membership-based industries, background in customer segmentation and personalization, and hands-on direct mail production/vendor management experience

If you're ready to build lifecycle programs that actually move revenue - and want the resources of a company that backs its marketing team - we want to hear from you. Apply now. We move fast for the right people.

Travel Required: Yes. Minimal travel to branch locations in NV, TX and AZ

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